The app focused on putting video first and became an important feature to use primarily to cater to the younger target audiences. This made it even more essential for brands to know the best time to post on TikTok. While most businesses were already leveraging established social sites like Facebook, LinkedIn, and Twitter, the crisis had driven many to start taking a look at more creative and compelling apps like TikTok. Increasingly people started spending more time on their mobile devices, consuming content across various digital channels.Īs a result, businesses turned to digital marketing more than ever before as a way to build brand awareness and generate leads for their company. Within several months into the "new normal," the Covid-19 pandemic has altered our typical work environment and how brands conduct business. How Is TikTok Beneficial For Brands Today? Use this table of content to leap to the section of your choice.
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